Q: Where is the money going?
A: The money is going to be invested into a variety of businesses and entrepreneurial organizations such as Kiva.org and other organizations similar to TechStars and Y Combinator

Q: What's the story behind One Million Dollar Ideas?
A: I think of a lot of ideas. A lot. There is no way I could possibly execute on even a small percentage of them, letting 99.9% of them stay on the pages of my red books. I figure that opening up the pages to the world makes more sense.